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Natura aposta na reciclagem para buscar ousado plano socioambiental

By: Thariany Mendelski

20/12/2019

A natura intends, at 2050, to collect and allocate for the recycling of a greater quantity of material than that discarded by the end of the year or consumption of its products.
Since 2016, Reciclamp integrates or quadro de fornecedores of the Natura cosmetics company, a major world to receive certification from Sistema B, a movement raised in the United States that recognizes companies that encourage social and environmental concerns.
O selo do Sistema B certifies social and environmental sustainability in all stages of production do negócio, gives raw material to governança. To receive or certificate in 2014, to Natura passou for a judicious process, which includes information and evidence, technical visits and interviews.
With the strengthening of the recycling market for a partial goal of Natura and that not next year, 50% two waste generated from recycled sejam cosmetics packaging. Since 2016, as two products are 100% recycled PET são feitas, we also have linhas that are produced with origem renovável material. At the moment, são mais de 100 opções de produtos com refis.
Another objective of Natura for next year is that 50% of the portfólio of national products had eco-efficient packaging, that is to say, with less metallized hair made up of recycled materials or that does not contain plastic. All these ações de reciclagem contribuem ainda for another strategic sensibility plan to meet or plan for sustainability 2050, in which Natura proposes to observe a relative emission of carbonic gas per product manufactured, to, from then on, reduce or gradually impact generate or "positive impact".
But, to achieve or aim, Natura will have to collect and allocate for recycling a greater quantity of material than that discarded by the endorsement or consumption of its products. All these tests are feitas because we understand that, we are responsible for all or life cycle of the commercialized product, including a post-consumption phase, which also represents our greatest challenge and also other activities of the setor. The objective of Natura is to generate positive social and environmental impacts.

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